Ted’s going back to his grassroots this season, for a freshly picked collection

Inspired by humble markets stalls and quality ingredients, Fresh

Produce is a refined mix of contemporary hues and distinctive

design details – underpinned by quintessentially Ted quirks.

Shapes have been refreshed, materials ripened, and final

flourishes filtered for a collection that remains a healthy recipe

for everyday style.

Launching with Ted’s Spring Greens and transitioning into Citrus

Brights, every aspect of the creative aligns seasonal colours with

product. The market feel runs throughout, using colloquialisms

and a pinch of mischief to further push the idea. And with the

subtle use of lighting to reflect the movement of the sun – Ted’s

been up since the crack of dawn, working tirelessly to create

quality produce, that matters.

INTRODUCING FRESH PRODUCE, TED’S SS19 COLLECTION.