Inspired by humble markets stalls and quality ingredients, Fresh
Produce is a refined mix of contemporary hues and distinctive
design details – underpinned by quintessentially Ted quirks.
Shapes have been refreshed, materials ripened, and final
flourishes filtered for a collection that remains a healthy recipe
for everyday style.
Launching with Ted’s Spring Greens and transitioning into Citrus
Brights, every aspect of the creative aligns seasonal colours with
product. The market feel runs throughout, using colloquialisms
and a pinch of mischief to further push the idea. And with the
subtle use of lighting to reflect the movement of the sun – Ted’s
been up since the crack of dawn, working tirelessly to create
quality produce, that matters.
INTRODUCING FRESH PRODUCE, TED’S SS19 COLLECTION.